A sound issues management strategy is one that's proactive, anticipating the myriad events, activities and obstacles that may influence a client's issues.

Comprehensive strategy development begins with an audit of the client's role and relationship with government as well as an assessment of the client's goals in relation to public policy.

This vital information forms the basis of a communication and action plan which manages the full spectrum of interests among the client, the public and government.

For example, an international manufacturer sought PAA's service after experiencing a significant breakdown in its relationships with state regulators. After an extensive audit of the client's governmental contacts and regulators' attitudes toward the client, PAA devised a comprehensive strategy to improve relations with regulators.

Today, the client maintains a strong relationship with the state's regulatory system and is recognized as one of Michigan's leading corporate citizens.