At times, a lobbying strategy may require a client to reach "the masses" in order to influence public policy or legislation. At PAA, we design and implement grass-roots programs which focus on consensus building and action.

Grass-roots lobbying may often include coordination visits with legislators, newspaper editorial boards, the circulation of petitions, direct mailings, and telephone calling to influence public policy action.

For example, when a coalition of non-profit organizations needed a tax credit for contributions, PAA designed a grass-roots lobbying strategy aimed at meeting its goal by gaining the support of the media, legislature and governor.

Following extensive research PAA developed a series of documents, including a "white paper" to help influence target audience and organized petition drives to mobilize local citizens. This effort, combined with the procurement of editorials and meetings with legislators and the governor, helped gain consensus on the issue.